Hounds Town USA names Breken Randall marketing VP as expansion accelerates

Hounds Town USA hired Breken Randall as vice president of marketing as the dog daycare and boarding franchise passed 100 locations and expanded into new states. The move comes amid stronger national recognition, more development in the pipeline and a broader push to support franchisees as the brand grows.

Why it matters: - Hounds Town USA is adding senior marketing leadership as the franchise scales past 100 locations and pushes deeper into national growth. - The hire supports a bigger effort to strengthen local store performance, franchisee support and brand awareness in a fast-growing pet care market. - U.S. pet ownership now includes 95 million households, expanding the customer base for dog daycare, boarding and pet spa services.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead the brand’s national marketing strategy. - His focus will include local store performance, franchise marketing resources and long-term system growth. - The announcement comes after Hounds Town marked its 100th location in April 2026. - The brand now has 100+ locations across 27 states. - Hounds Town opened five new locations in the first half of 2026. - Those openings included the company’s first locations in Delaware, Minnesota and Utah.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing for WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive leadership roles at True Religion and A|X Armani Exchange. - Hounds Town said Randall has experience connecting national strategy with local execution. - Courtney Allison joined Hounds Town in March as chief franchise officer and integrator. - Allison’s role centers on franchisee support, cross-functional alignment and consistency across the system. - Hounds Town was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand’s model uses a natural pack environment to support dogs’ physical, social and psychological needs. - Hounds Town also offers spa services and, at select locations, Pet Taxi transportation. - The company says it has more than 100 locations open nationwide and projects 25+ locations will open or be awarded in 2026.

Between the lines: - The leadership hires suggest Hounds Town is building out the infrastructure needed for a larger franchise system, not just adding new units. - Randall’s background points to a strategy that ties national brand messaging to local franchise performance. - The company’s emphasis on dog-first care and authenticity is a differentiator in a crowded pet services market. - Hounds Town’s recognition from franchise and business publications signals outside validation as the brand expands.

What’s next: - Hounds Town plans to keep expanding in the second half of 2026 with additional locations in development. - The company is also investing in marketing systems and franchisee support as growth continues. - Hounds Town will try to build on its 2026 momentum while maintaining its dog-first positioning. - The brand will continue to market franchising opportunities through its franchising page and company information through its website.

The bottom line: - Hounds Town USA is pairing rapid expansion with senior hires and industry recognition to strengthen its franchise model for the next phase of growth.